I love it. Also, my wife likes it, making it a rare double-hit. Usually if one of us likes something the other hates it, or at best, tolerates it.
I like the trucks, the technical stuff, seeing them haul really big shit. I like seing how they rig stuff and how they deal with broken stuff. I don't care much for the drama or competition, but it's not offensive and my wife loves it.
A couple times last season they hauled such big stuff that it had to be straddled on two trucks, one facing backwards.